Brand : HERA
About Us
HERA is a contemporary, luxury Seoul-based beauty brand that defines and creates the trends in beauty standards to be delivered together with the value of Korean women across the world.
Seoul beauty is about finding one’s natural beauty that lies deeply in having a strong inner sense of confidence and bringing it out to shine – This is the philosophy of HERA.
A series of routines connected into one for beauty that comes from deep within
HERA’s skincare and makeup are one perfectly connected routine that helps you show your true self, starting from the deepest part of the skin and then moving through the outwardly shown colors.
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BLACK CUSHION SPF 34 / PA++
Cushion foundation with Layerless Matte Cover blending seamlessly in with the skin to create a flawless look that lasts all day long
- NEW Layerless Matte
Super blendable Layerless formula
It applies in a thin layer of full coverage that imperceptibly blends into the skin
and sets into a flawless matte finish - 24H Highend Stay
It ensures the four properties of coverage—seamless blending, full coverage,
non-caking matte finish and color without darkening—
for over 24 hours to give the perfect lasting makeup look.
*94% effectiveness of foundation not being transferred to face masks (transfer-proof effect)
- Asian Skin Fit Shade
Shades specially designed for Asian women’s skin tones and foundation formulas
flatter the natural skin tone the most.
SENSUAL FRESH NUDE TINT
Lip tint that absorbs with a moist sensation and blossoms a fresh color on your lips
- WATER SMUDGING TEXTURE
Feel the dewy and natural, yet seamlessly blending texture on your lips
with Water-Smudging Texture that penetrates as a thin, light coat of moisture.
* Berry Juice Complex instantly absorbs into the lips to offer a deep moisturizing effect. - NATURAL LONG LASTING
The natural color and glow blend in evenly with the lips
and stay intact for hours.
* Glow-Enhancer Oil creates a thin layer of sheer gloss.
* Magnet Fit Pigment Powder technology enables the even spread of delicate colors on the lips. - PURE FRESH COLOR
Pure, fresh colors to replenish natural vitality
Meet the pure colors that brighten the skin tone with vitality.
* Results from a clinical test under face mask conditions, 12-hour retention of moisture and color, 8-hour retention of gloss
* Test institute: P&K Skin Research Center / Subjects: Adult females aged between 20 and 35 / From November 30, 2020 to December 2, 2020
CELL ESSENCE BIOME PLUS™
First-to-use essence to create healthy radiant skin through moisture and nourishment from Biome Plus™
- The skin barrier depending on the environment, *skin microbiome study
HERA discovered that urban women are more likely to lose balance in their skin microbiome and studied the optimal blend of nourishing ingredients to keep the skin barrier healthy.
*Skin Microbiome: Biological environment of the skin’s surface - Biome Plus™ technology to replenish the skin with moisture and nourishment for a healthy glow
HERA’s body fluid mimicking Cell-Bio Fluid Sync™ 2.0 is enriched with *probiotics and **prebiotics to strengthen the skin barrier and keep the skin hydrated, healthy and glowing.
*Probiotics: Lactobacillus Ferment Lysate
**Prebiotics: Raffinose, Xylitol, Xylitylglucoside and Anhydroxylitol - Fast-absorbing water type essence for deep hydration
It is a water type essence with nourishing ingredients dispersed in liquid for fast absorption without any sticky feeling.
It boosts the absorption of skincare products used in the following steps.
