Your New Ritual

With the constant production of curated identities on social media, it feels impossible to encounter the ethereal happenings of real life. Where does one locate an authentic self in times like these? With Nonfiction, your own story finally becomes clear. Nonfiction celebrates daily life and its many intricacies, not life that’s based on an algorithm.
A kind of archive, Nonfiction is a new body product line that speaks to the naked truth. Discover yourself again.

Brand Concept

Uncover Your Story

Nonfiction is a lifestyle beauty brand created for and inspired by your most honest self. Based on the finest raw materials and delicate perfumery, we present a fragrance line that creates a mysterious and unique mood, and a body care product line that completes the beginning to end of the day cycles.

Our Name

If fiction is a door that opens the world of imagination, Nonfiction is a mirror that reflects a story’s essence. We celebrate your pure narrative through the most innermost moments of our daily lives. Finding your own solution—between vague reality and bustling noise, regaining purpose and meaning—Nonfiction represents your story.

Our Design

Nonfiction plays with details that address light and transparency as the visual language. From speckled tops that reference vintage campfire tools, to evocative blurs to reveal content, these gestures highlight the idea of arriving to one’s own self, and emphasize the glow from within.

Our Products

Clean ingredients
All our products’ ingredients are clean. We have eliminated 17 harmful ingredients such as sulphate, paraben and phthalate, from our formulas. It is safe on sensitive skin.

Nonfiction does not compromise the quality and dedication to product development. It uses less preservatives and uses the finest vegetable raw materials to create an effective, reliable and comfortable product.

More fragrant
Every Nonfiction product has a unique fragrance narrative. Created in collaboration with top-tier creators from world—renowned fragrance companies fascinating signature scents show the world of pure beauty and inspiration for Nonfiction.

Brand SNS


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