Brand : W.concept

About Us

Starting in 2006, W Concept began as a center for emerging designers to market and expose their brands online, opposed to the limitations of their brick-and-mortar stores. Through building relationships with these brands, W Concept has become the largest retailer for direct access to these unique labels.

We release exclusive collaboration collections with talented designer brands each season, through our house brand, FRONTROW. W Concept launched its first U.S. E-comerce site in 2016, with headquarters in Seoul, Shanghai, and the Greater New York Area today.

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